About the Concept
'The design started as a snapshot collection of lost hair elastics. Surprisingly many of these elastics you can see in the streets. This is probably the most popular thing to loose.
For a few years I was taking a picture every time I saw one. These scarves are documentations of such events in three cities. I’m collecting and combining these elastics into a net with an intention to bring the lost thing back to the body. A small object could say a lot about the person, a situation, a city life even...'
Three 100% silk scarves were created for cities: Copenhagen, New York and Vilnius. Items are designed in our studio in Copenhagen and produced in Rhône, France.
'Elasticities' is the brain child of an artist Goda Gontyte.
Goda's work is related to memory, location and a physical relation to the place. She uses maps in her work and tries to find a thing that is very common to that particular place so she can easily play with the stories around it. The work result is always about 'accepting what it is' without changing the object too much so it stays basic and pure. The most important thing here is to notice and to make others to see it. At this point, finding an item that could be seen (or not seen at all) and putting it together with precious materials with an intention to bring something back, to engage and to be daring.
Next coming one will be created for Amsterdam.