About the Concept 

'The design started as a snapshot collection of found hair elastics. Surprisingly many of these elastics you can see in the streets. This is probably the most popular thing to loose. 

For a few years I was taking a picture every time I saw one. These scarves are documentations of such events in three cities. I’m collecting and combining these elastics into a net with an intention to bring the lost thing back to the body. A small object could say a lot about the person, a situation, a city life even.


Three 100% silk scarves were created for cities: Copenhagen, New York and Vilnius. Items are designed in different places every time again and are produced in Rhône, France.


'Elasticities' is an ongoing project which started in 2013 and is initiated by Goda Gontyte.

Goda's work is related to memory, location and a physical relation to the place. She uses maps and tries to find stories that are authentic and meaningful. The work result is always about 'accepting what it is' without changing the object too much so it stays basic and pure. The most important thing here is to notice and to make others to see it. At this point, finding an item that could be seen (or not seen at all) and putting it together with precious materials with an intention to bring something back, to engage and to be daring.

Next coming ones will be created for Amsterdam and Venice.